We are a graphic design consultancy specializing in design with more thought attached. Whereas most design agencies think from the inside outwards, rushing into visualising before selecting the most appropriate strategy, Graphic Appeal always look objectively at the most effective way to communicate your company's message to it's target market(s), ensuring the tone of voice of your brand is clearly received and the message is never lost in the medium.

We understand that every company competes for attention and without a memorable branding and distinct image, customers won't even notice you. We research your competition thoroughly and deliver the essential elements.

Before your visuals communicate their intended message, they must stop the viewer in their tracks with an engaging image. Unless the image has a strong concept which is relevant to it's audience and unless this concept is art directed in a uniquely distinct and appealing way to the eye, no one will even notice your company. Most design agencies fall short of thinking deeply from a marketing perspective and their ideas don't stand a chance of getting noticed.

Once you have stopped your target market in their tracks, there must be enough strength to the visual concept to keep them engaged. The communication must emotionally reward the audience by either being funny, interesting, challenging their preconceptions on a subject etc. In short, your audience will respond to your company or buy into your product if you talk to them in an interesting way.

The final quality which we energetically deliver is being memorable. Through a more original idea and identity, your company can go beyond getting noticed and then forgotten. Your image can stick in your prospect's mind through creativity channeled with intelligent strategic planning. You remember what moves you, and big ideas you relate to, always move you.

Brand Strategy

Design for Print

Brand Identities

Naming

Creative Copy

Packaging

Advertising Campaigns

Starting off on the right foot...

A brand's not something imposed on your business from the outside. Branding done well works the other way round. We help you find out what your business is really like and what makes it tick; once we've found it, we help you tell the world about it.

This is why it's crucial to spend time with you, to work with you, to make sure that we really get to understand the heart and soul of your company. Market research is part of this process, and so are the workshops where we help you identify and develop the different facets that make up your brand.

Daily business life makes conflicting demands; it distracts, confuses, sidelines you and clouds issues. A strong, well-developed brand strategy drives your business and keeps it focused.

You want something stylish that stands out, we know how to achieve it. We have no preconceptions about how we do it; we'll listen and talk, and then work with whatever materials and techniques bring you the best results. It could be a small menu, a mailshot or a magazine, scale's not important but the principle is: we design, cost and deliver what's best for your brief and your budget.

Increasingly, brands are how we tell one company from another.

But a brand's more than just a logo or a one-off design, a brand brings a business to life. It stands for a whole range of feelings and perceptions people might have about a product, service, destination or concept.

Absolute understands the complex nature of brands, their influence over decisions and how a successful business needs a strong brand.

What's in a name?

A great name is more than just a label, a necessity or a description.

It sets you apart from competitors, makes an emotional connection with your audience and is the facet of your brand likeliest to ignite your customers' passions.

Some successful names seem so right and natural that you'd be forgiven for thinking they'd just kind of appeared, as if by magic. In truth, though, it's nearly always the case that a process was responsible for the birth of the name.

Following our brand strategy work we would present back a number of name options and then during a 1/2 day session objectively test them (we like to call it the 'Name Game') and create a short list of 1-2 names to take to design stage.

This work gives you the confidence that what may sound like a strange word, can and will work for your long term to help take you successfully to where you want to be.

What tone of voice should you use?(What does your choice of words say about the kind of business you are?)

Is your language fresh and original, or are you settling for the same clichés your competitors use?

And is what you've written clear, consistent and accurate? (If it isn't, what assumptions will people make about your business, product or service?)

People can spend good money and months on their colours, fonts, logos and photos, only to waste all the effort they've made by settling for dull, confusing or over-long copy.

We work with hardworkingwords to make sure your words are a perfect fit for your brand, whether brochure, website, leaflet, hoarding, strapline, press ad or tone of voice advice.

Shelves these days are like packed-out clubs on a Friday night; packaging struts and preens, desperate to get the product noticed. When the competition's this tough, you need packaging that's true to its contents and that gets your message across loud and clear.

We're constantly experimenting and researching, finding innovative ways to make sure your packaging works as hard as it can for your product, whether it's ice cream, beauty products or high-quality wines. (And the figures show that when we've been involved, our clients' sales have risen.)

Size doesn't matter: from the smallest mono ad in your local press to a national full-page glossy, our experienced team make sure your advertising's words and images are striking, bold and perfectly executed.